LensOnline - Belgian E-commerce Leader

Key Results

  • Revenue increased by 6 million euros (up by 30%) from 2016 to 2018. This is the period when Tomas Norkunas (Adv 8000) was actively building and expanding digital advertising campaigns for LensOnline together with Modern Minds.

  • Succesfull international expansion of ecommerce marketing campaigns.

Target Markets: Belgium, Netherlands, Italy, France, Germany.

Activities

  • International strategy and management of Google Ads campaigns

  • Managing a team of digital marketers within Modern Mind

  • SEO

  • Social media advertising

  • Data tracking and analysis

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About LensOnline

With 400,000 customers spread across Europe, the Belgian LensGroup is one of the three largest e-commerce companies in lens products in Europe. Thanks to its successful 'hybrid' distribution model - a user-friendly webshop that attracts customers to optical stores for further personal service - the company succeeds in growing year after year.

LensOnline is one of the most succesful ecommerce companies in Belgium. It is also present in countries such as Italy, France, Germany and the UK.

LensOnline has been active as a webshop since 2004. It focuses not only on sales online, but also offline. A high-quality after-sales service and expert follow-up is essential part of the company’s business. The health of LensOnline customers' eyes is the key priority.  LensOnline has opted for a hybrid distribution model, in which, together with the local optician, offer the service that every contact lens wearer should receive. Periodic lens check, tailor-made advice and an additional range of glasses to maximize the customer's wearing comfort.

source: https://www.retaildetail.nl/news/algemeen/lensgroup-plooit-volledig-terug-op-contactlenzen/